Branding & Identity: Desturi Safari

The brief was to create a brand identity for a luxury safari company. After researching existing luxury travel and tourism companies and carrying out in depth research into the geography of Africa allowed me to see what I can truly extract from this to create something different. Each decision is meaningful and carries conceptual progression, therefore designing a well coordinated brand which holds great meaning, it is more than just a symbol, it is an identity. I have used my knowledge of my religion and Islamic art to incorporate it into the brand, bringing a unique context to the overall brand.